Clik here to view.
What’s the Problem with Your Corporate Podcast?
Easy. . .easy. . .I’m not saying there is a problem with your podcast, specifically. What I’m asking is this: What is the customer/prospect/listener problem you plan to solve with your next episode?...
View ArticleLive Video Streaming Podcasting Q & A
We have been spending much of the last couple weeks planning and implementing some new video capabilities within the PodWorx studio. To test our streaming video capabilities, we will be offering a...
View ArticleClik here to view.
Put it On Your Calendar: Answers to Your Podcasting Questions — LIVE via Video
Do you have a questions about any (or all) of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote)? Are you not quite clear on how to ensure a guest sounds great (and not salesy) during an...
View ArticleClik here to view.
Recap of our Live Podcasting Q & A Video Streaming Session
First off, to those who took the time to join me during last week’s live streaming Q & A session, THANK YOU. The whole experience was a kick. . .it’s clear to me there is gold in this method of...
View ArticleClik here to view.
A Signs that Your Corporate Podcast is Connecting With Your Customers and...
How do you know if your corporate podcast is really connecting with your listening/viewing audience? That’s a tough question, to be sure. Along with an analysis of your episode’s month-to-month growth...
View ArticleClik here to view.
When it Comes to Live Streaming Video, Watch This Space
2009 marks the year of business-based online video. There is no question about this trend. Because the time a visitor spends on your website is usually measured in tens of seconds versus tens of...
View ArticleClik here to view.
Live Business Brief: Learn About Live Streaming Video Productions
As I mentioned in my last blog post [When it Comes to Live Video Streaming, Watch This Space], as we look to extend the amount of time somebody spends on our websites from tens of seconds to tens of...
View ArticleBlog-based Websites: Preparing for More Than Just Text and Graphics
About a year ago, I wrote that a great podcast (and now, live streaming video production) will drive more traffic to your website. This would have to be considered an obvious benefit of a well thought...
View ArticleClik here to view.
The New PodWorx.com Website is ONLINE!
After many days (and late nights) of planning, designing, coding, tweaking, and testing, the brand-new PodWorx.com website is LIVE and ONLINE! The motivation behind this project was multifaceted – I...
View ArticleClik here to view.
How Adding Video to Our Podcast Increased Episode Downloads by 50%
The Living in Las Vegas Podcast has been a testing grounds of sorts for PodWorx. As a matter of fact, it was the early success of the Living in Las Vegas (LiLV) Podcast that brought about the launch...
View ArticleImproving E-Mail Marketing Click-Thru Rates Using Video
The problem with many online marketing efforts is the difficulty determining the Return On Investment (ROI). For PodWorx, our podcasts and Live Streaming Video productions are designed to help our...
View ArticleClik here to view.
Using Live Streaming Video to Solve a Sales Objection
For many doctors in the elective medical procedure business (plastic surgery, LASIK, etc.), the two-step process for bringing on a new patient is: Determine medical eligibility (are they physically...
View ArticleClik here to view.
An Example of Integrating Your Corporate Podcast With Other Marketing Efforts
A couple days ago, I was doing a pre-interview for an upcoming Polycom on Demand podcast. The topic revolved around a new resource Polycom has placed on their website that provides a one-stop...
View ArticleClik here to view.
Working on a New Web TV Program
I’ve been thinking about the concept for a new Web TV program for quite some time. Having finally developed an Episode Map with 100+ episodes, along with a detailed mindmap that outlines music,...
View ArticleClik here to view.
How One Customer Tripled the Income Potential of Their Pay-Per-View Live...
I’ve written a bit about the show we produce for Stronger Families, a non-profit organization that advocates for healthy marriages and strong families. The show (Stronger Families LIVE with Jeff Kemp)...
View Article
